A lot of my work starts out as a personal project but then transforms into an assignment. Of course with most of my projects shown on this website, I have felt this connection to my own interests. Some projects however, are done solely with my personal curiosity, passion and believes as the breeding ground of the project. Other projects, like the ones shown here, I get requested to work with copywriters, artdirectors, and other creatives to work on specific ads or advertorial series.